 |
Mermaid Wax Spring Update |
Oh My Seas, an update is long overdue! Sometimes you just get caught up in the current and forget.🤯 So much to share, I’m not sure where to start.
If you haven’t met me yet, this is Kristen and I’m the creator of Mermaid Wax🧜🏻♀️ I’ve been waxing for 10 years now and it’s the love of my life Okay that sounds weird, especially being married, but I just can’t imagine doing anything else. If you don’t love waxing as much as I do, let’s sea if Mermaid Wax can help change that!
I’m very proud to share that we DID, in fact, receive our patent for the concentrated wax “bombs” - create your own wax idea.🤓 While we’ve had plenty of competition out there slang’n hate, we will now celebrate. The idea actually dates back to 2014 while my now husband was but a gentleman caller. Well, let’s dive into all that below.
First, let’s briefly cover what’s inside this email. And yes, there just might be a Mermaid Egg🧜🏽♀️🥚 somewhere in here! (that’s a little hidden code that will save you $$ off your next order. Maybe this one is 10% off ANY order?) Where? You’ll know it when you see it, this one is kind of obvious.
United States Patent 11,607,372 B2 For "Depilatory Wax Additive & Process" Free Mermaid Concentrated Bombs New Bombs & Pandora’s Box Options Mermaid School New Neons Mermaid Wax Ambassador Program for Gold Members What or who is 🗡️Orion °9? MermaidWax.com Makeover Soft Wax Sale Mermaid Wax Continued Yearlong Sale New Samplers Mermaid Wax Helps Market Your Business
|
|
|
|
1. US Patent 11,607,372 B2 |
 |
The Novel Idea |
While additives like colorants, skin additives, scents, and glitter have been added to hair removal wax for decades, only Mermaid Wax created the concentrated wax bomb idea! This allows the end user to fully customize their wax, pot by pot. |
|
|
|
|
|
|
|
|
|
|
 |
Seeds of Imagination |
We knew no matter what color or scent we chose, given enough time even our biggest fans would grow tired of it. We also wanted to give our waxes a bit more sparkle than we could acheive with mica alone. This idea came back in the summer of 2014 when my husband (at the time not even yet my boyfriend) came in for a wax. I was twirling the wax on my stick and telling him how beautiful I thought it was. Then he casually replied "you ever put glitter in it?" -The idea defiintely grew on me! However, there was a problem, Glitter. |
|
|
|
|
|
|
|
|
|
|
A Patent Was Born |
Glitter gets EVERYWHERE, even when you're trying to be careful. Again, the magic of our combined minds came up with concentrated wax bombs that could be melted into my pot at work. Once melted, it would disperse the glitter without it getting all over my salon. Problem solved.
It was not long before we realized we could use this idea with concentrated colors, scents, and skin additives. The idea was not only born, it was growing fast!
|
|
|
|
|
|
|
|
|
|
|
The Wolves Circle |
Soon after we launched Mermaid Wax we learned just how fast people will copy you. If not flat out try to take credit for your work. With this idea alone, no less than three companies quickly tried to release competitive products. Albeit too rushed and completely missed the essense of why Mermaid Wax was a success. Regardless, we realized it was only wise to protect our invention with whatever tools were available. |
|
|
|
|
|
|
|
|
|
|
Inspiration For The Next Generation |
If you have a good idea, go for it! It definitely is not as hard as you would think. Document everything! Post online, mail physical proof to yourself through the US mail so it's date stamped (don't open), create a video. Don't wait! Call around for an attorney TODAY. They'll guide you through the entire process, but remember YOU ARE THE BOSS. Sometimes even though they're the expert, you have to remember you're still their boss. Stay on top of things and don't take no for an answer. We were advised not to waste our time and money on this patent, that we have very little chance for success. We didn't take that no. Here we are. ;) |
|
|
|
|
|
|
|
|
|
|
|
|
|
2. Free Bombs |
 |
Believe it or not Mermaids, yes you read that correctly. Mermaid Wax gifting you Free Bombs with ALL PURCHASES OF SIGNATURE SERIES of 5.5lbs and up in celebration of our Granted Patent! From the moment you’re reading this and for perpetuity (as planned), we’ll be offering free concentrated Color, Skin, or Scent (no glitter) bombs.
How? ORDER NOTES!! Please make your specific bomb request during checkout using the “order notes” section. For us to ensure we keep our shipping lightning fast, we are (unfortunately) unable to edit orders that have been processed. We MUST add your bomb to the order before it’s printed, otherwise it’s too late. No backsies! And no, we don’t owe you extra on your next order. It’s a free gift, not something you paid for. Let’s keep this positive! :) When? STARTS NOW!! Go, stop reading. Do it. Do it. Do it. (credit Starsky & Hutch) Who? YOU!! All Mermaids can take advantage of this free gift. What? (1) Free Gift of Color, Scent, or Skin Concentrated Shell Bomb for any order of 5.5lbs-11lbs (tech up to 21lbs) for any color Signature Series. or (2) Free Color, Scent, or Skin Concentrated Shell Bombs for any order of 22lbs and up of Signature Series. (The maximum gift per order each day is (2) bombs regardless of bulk order size).Signature Series includes; Aurora, Electra, Hades, Helios, Icarus, Ra, and Sirena.
|
 |
|
|
|
3. NEW! Bombs & Pandora’s Box Options |
|
Pandora’s Box |
You asked, we listened! New Pandora’s Box Options Are Live! and more to come…
-
Sparkle Too
(4) Glitter Bombs; My Magenta, Sapphire, Snow White, Irish Green
(4) Color Bombs; Purple, Blue, Green, Fuchsia
-
USA One (Limited Edition)
(2) Scent Bombs; Tuberose, Red Berry
(3) Glitter Bombs; Snow White, Red Hot, Sapphire
(2) Color Bombs; Red, Blue
(1) Skin Additive Bombs; Argan Oil
-
Summer One (Limited Edition)
(2) Scent Bombs; Coconut Sky, Grapefruit Kiwi
(2) Glitter Bombs; Barbie Pink, Tiffany Teal
(3) Color Bombs; Purple, Orange, Teal
(1) Skin Additive Bombs; Argan Oil
-
Easter One (Limited Edition)
(2) Scent Bombs; Milk & Honey, Strawberry
(2) Glitter Bombs; Snow White, Purple Rain
(3) Color Bombs; Yellow, Pink, Lime Green
(1) Skin Additive Bombs; Sweet Almond Oil
-
St Patty's One (Limited Edition)
(2) Scent Bombs; Fresh Lime, Ginger Basil
(2) Glitter Bombs; Irish Green, Golden Girl
(3) Color Bombs; Green, Lime Green, Bronze
(1) Skin Additive Bomb; Aloe Vera
-
Spring Break One (Limited Edition)
(2) Scent Bombs; Fresh Lime, Cucumber Melon
(2) Glitter Bombs; Barbie Pink, Sangria
(2) Color Bombs; Yellow, Fuchsia
(2) Skin Additive Bombs; Cocoa Butter, Cucumber Extract
|
|
|
(64) Concentrated Bomb Options & 100s more to come… |
(12) Color Bombs; Red, Blue, Yellow, Purple, Green, Orange, Pink, Fuchsia, Teal, Lime Green, Bronze, and Rose Gold ️ (13) Glitter Bombs (Mermaid & Shell); Mermaid Magic, Barbie Pink, Irish Green, Valentino, My Magenta, Sangria, Red Hot, Purple Rain, Snow White, Bronze Bomber, Golden Girl, Sapphire, and Tiffany Teal (28) Scent Bombs; Cotton Candy, Violet, Platinum, Madam Soap, Mon Hom Soap, Orange Fruits, Soft Cotton, OUD, Lavender, Red Berry, Milk & Honey, Fresh Lime, Strawberry, Vanilla, Turkish Rose, Raspberry, Blackberry, Passionfruit, Bubblegum, Peppermint Leaf, Coconut Sky, Sandalwood, Cucumber Melon, Grapefruit & Kiwi, Eucalyptus, Tuberose, Lemon Sparkle, and Ginger Basil (11) Skin Additive Bombs; Jasmine Extract, Green Tea Extract, Chamomile Roman, Calendula Extract, Aloe Vera Extra, Jojoba Extract, Cucumber Extract, Argan Oil Extract, Sweet Almond Oil Extract, Coco Butter, and Tea Tree Oil |
|
|
|
|
|
Skin Additive Bombs
$3.99
|
|
|
|
|
|
|
|
|
4. Mermaid School |
 Welcome to The Mermaid Wax School! Where we dive into learning all about waxing. Mermaid School is a series of blogs on Mermaid Wax. You can find the link by clicking here or from the main or footer navigation on the website.
Who is Mermaid School for?
Student Waxers looking to be the best waxer they can be. At-Home Waxers unable to visit a Pro, but would like to wax themselves like one. Pros looking to refine their skills -or tell us what we’re doing wrong!
|
|
|
|
5. New Neons |
The best just got brighter, uh, um, errr -Better! Have you tried Neon Yellow Cassiopeia yet? Are you ready for Neon Blue Oceanus?
Oceanus has not yet launched. Look for it in Early May! (we still feature it here so you can check it out)
That makes (6) Neon Retro Series Colors & Counting.
|
|
Neon Yellow Hard Wax | X Series -Cassiopeia
$30.96
|
|
|
|
|
|
|
|
|
(Releases Early May) Neon Blue Hard Wax | X Series -Oceanus
$30.96
|
|
|
|
|
|
|
|
|
|
6. Mermaid Wax Ambassadors |
Yes, Mermaid Wax will be launching an Ambassador Program. However, all not need apply. We’ll be offering the Ambassador Program to Gold Members only. Later this year we’ll review the program and possibly offer it to Silver Squad Members as well.
Why won’t you offer Ambassadorship to everyone? We love Mermaid Wax too! We know and we love that you do. Unfortunately, we want to ensure that only those Mermaids that have a lot of experience & loyalty to Mermaid are being paid promotors. We know most brands will share an ambassador link to anyone that asks. For us, it only makes sense to covet this privlege to protect integrity. If you’re a Mermaid Wax Ambassador, you know Mermaid Wax very well.
Gold Members, look for more on this in the coming weeks. We’ll send you all a special invite email when it launches.
|
|
|
|
 |
We’ve had a lot of inquiries as to our connection with 🗡️Orion°9. Yes, Orion°9 is our sis..uh um brother company! Orion is the brainchild of my husband. He still has a long way to go before it’s full launch (later this year). You may have been part of a select few that were notified, he did a soft launch to get some feedback and gain insight before his full assualt! haha
O9 has more of a masculine feel and as you can see above is all about the hunter, Orion. It’s not a “just for men wax” more of something that would appeal to folks not so in to our glittery perfection! I don’t really get those folks, so I told him to have at it. :)
If you dig their vibe, go for it! Visit Orion°9 Now. The O9 formulations might just be familiar. Oh and definitely check out Neptune, which is my fav!!!
|
|
|
8. MermaidWax.com Makeover |
Spring cleaning in full swing! We’re sprucing up the place people. It’s been a long while since our launch and it is time. So many new products and information that was just outdated on the website. You might already notice a much more simplistic navigation. If something seems off, we’re likely working on it. Never hurts to ask though. Maybe we broke something? So we appreciate all the feedback. :) |
|
|
9. Soft Wax Sale |
Pro’s as Low as $10.12/can |
Save another 25% off all Soft Wax Options with code: “ SAVE25SOFT “ -for professionals that’s 55% Off Retail. |
|
|
|
|
|
|
|
|
|
|
|
|
10. Yearlong Sale |
The World’s Longest Sale still has a little over 3 months left! Get em while you can, or bag.
Starts: 8/1/2022
Ends: 8/1/2023 12Noon CST
No Codes Required -Automatic Discount
For an entire 12 months take $13.33 off all Pro Series, Signature Series, & Magec sizes of 2.2lbs, 3lbs, & 5.5lbs. This Discount Applies to both At-Home/Retail & Professional/Wholesale Customers. No need to enter codes, this automatic discount will display once product(s) are added to your cart. No limits; purchase 1 or 100 times, you'll still receive the discount.
|
|
|
11. New Samplers |
Ready for your first toe dip? Shrimp Samplers are where it’s at! |
|
Shrimp Samplers (Sm) | Use Code: " TOEDIP "
$93.65
|
|
|
|
|
|
|
|
Not afraid to take a swim? You’ll want our Starfish Samplers. |
|
|
Starfish Samplers (Md) | Code: " DIVEIN "
$397.01
|
|
|
|
|
|
|
|
Want to dive in deep? The Shark Samplers are for you! |
|
Shark Samplers (Lg) | Code: " BIGSPLASH "
$787.97
|
|
|
|
|
|
|
|
|
12. MW Does Your Marketing For You |
If It Attracts You, It’ll Attract Them |
Are you using Mermaid Wax to its full potentional?
Display your bags, cans, boxes, mats, signs, stickers, etc. Show your Mermaid Pride with a Shirt, Hoodie, or Hat. You’d be shocked how many new clients you can attract just by wearing your Mermaid Wax gear while shopping or running errands around town. We hear about this all the time! Take advantage.
What about your online marketing? You can use our logos & watermarks in your online marketing, website or social pages as long as your an active Mermaid. Let your potential clients know you only use the best products!
|
|
|
|
|
|
|
|
|
|
|
|
|
OMG You Made It All The Way To The Bottom! |
Did you know? We started working on this email in 2022. Not really, but seriously this was a monster project. Alas, we’ve arrived here. Now, you can say (or just copy & paste): IREADITALL10 🧜🏽♀️🥚 Okay, now I’m rambling and it’s obvious. But one last thing, go find our IG Post about this email and comment with how long it took you to find the uh thingy there in the other sentence. Pretty please. |
|
|
|
|
|
|
|
|
